INTERNAP

IT | IQ

Internap was a well-known data center company that had become stuck in a slow-growth segment. With a new CEO and new cloud technology approaches, they were well positioned to transcend their commodity status. After talking to scores of Internap customers, JumboShrimp discovered they wanted more than just services, they wanted thinking and insight that could help make their IT infrastructure a competitive advantage. In short, exactly what Internap had but weren’t talking about.  Our IT/IQ campaign firmly positioned Internap as the smart choice for IT pros, while acknowledging them as integral to their organization’s success. Lifting them, and us, above the pack.

Project Categories: Campaign video, Billboards, Website, Manifesto, Animated Banners, Collateral, Infographics, Print Ads